The recent redesign of Echo Falls saw the brand connecting with its Facebook audience to influence the way the bottles looked. Using a survey on the social media platform the 127k followers chose which words they would use to describe each of the wines in the portfolio. This gave each wine a “personality” that is now featured heavily across in the approachable back label copy and on all social platforms. Most recently, Echo Falls worked with hand-picked social influencers, seen throughout the wonderful website, that best matched the personality of the wine.
The brand took a bold move with the introduction of its Fruit Fusion range, which has proved to be a very successful addition and has won several awards including the Federation of Wholesaler Distributors, Drinks Brand of the Year 2015; the Retail Industry Awards 2015, Product Launch of the Year in the Alcohol category; and was also a Grocer Gold Award Finalist in 2016.
Echo Falls is the joyfully sassy and spontaneously socialable wine brand, your best friend for any occasion! With a range of fruit fusions, varietal wine, vodka and 0% sparkling, there really is an Echo Falls for any occasion.
We’d love to hear who’s enjoying our range, so get in touch with us!